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Artist Spotlight: Snow Tha Product

Shalene Hixon, Staff Writer

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The next artist for our artist spotlight is Snow Tha Product.

The San Jose rapper, whose real name is Claudia Alexandra Madriz Meza, began her career at 19 years old. Her name is a nod to the Disney princess Snow White, and originally went with that as her rap name. Later she would add “the Product” to her name and then ultimately decided to use “Snow Tha Product” as her official name.

She started off by writing a few songs in Spanish, and eventually got noticed by Jamie Kohen. They both collaborated on the song “Alguien,” which gained popularity in Mexico and was featured on Kohen’s album Fotosintesis.

Snow then moved to Texas and performed at the popular South by Southwest festival from 2010-11. She released her independent debut album, Unorthodox, on Oct. 26, 2011. Two singles off the album, “Woke Wednesday” and “Drunk Love”, became viral hits, with “Drunk Love” having over 1.3 million views on YouTube.

There was one song, however, that was her real breakthrough. The 90-second-song “Holy Sh*t” caught the attention of 50 Cent and was even featured on his website. Her string of hit songs got her offers by three major record labels: Universal, Atlantic and Sony. Snow decided to sign with Atlantic and work on her debut studio album.

Her much anticipated mixtape Good Nights & Bad Mornings was released on Dec. 12, 2012. Less than a year later, she released the sequel, Good Nights & Bad Mornings 2: The Hangover on Oct. 14, 2013.

It featured appearances from big names like Dizzy Wright, Ty Dolla Sign and Tech N9ne.

She supported Kottonmouth Kings and Dizzy Wright on the Fight to Unite Tour in 2013. Snow also performed once again at the 2013 South by Southwest festival.

Not only is Snow an artist, but she’s also an entrepreneur. She launched Woke in 2014, which is a clothing line that offers various streetwear items.

In June of 2015, Snow released another mixtape The Rest Comes Later and announced a tour of the same name with Audio Push. The following June, she released her EP Half Way There…Pt.1. She even contributed to The Hamilton Mixtape with K’naan, Residente and Riz MC on a song titled “Immigrants (We Get The Job Done).

Snow also made a cameo as Lil’ Traviesa on the USA TV drama Queen of The South in the summer of 2017.

Currently she is on the Vibe Higher Tour, which runs from Oct. 4 to Nov. 25. It hits cities such as Salt Lake City, Denver, St. Louis, Cleveland, New York and Los Angeles. She’ll be playing in Pittsburgh at the Rex Theater on Oct. 31.

With her rapid style rapping, it doesn’t take long to find yourself mesmerized by Snow Tha Product’s rhythm. She doesn’t need anything else besides her words, she lets them do the talking for her. Snow is one of the most legit female rappers in the game right now.

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Artist Spotlight: Snow Tha Product